Traction Digital’s powerful marketing platform makes data meaningful so brands stay relevant and engaging to their most important customers everywhere and on every device. Our team of leading marketing experts have helped guide and deliver campaigns for some of the most globally recognised brands, such as UnileverLionCoca Cola Amatil and Foxtel, bringing together technology and strategy to create customer engagement.

ipmgTraction Digital are a subsidiary of IPMG, the largest privately owned marketing group in the Southern Hemisphere.

Email Marketing Technology

Perform complex marketing functions with simple set up and creation of campaigns. Our next generation marketing platform TractionNext enables strategic campaign workflows, triggers conversations and accelerates conversions, with visibility across email, SMS, promotions, embedded forms and surveys all on the one unified platform.

Complex or Simple Promotions

We provide end-to-end promotion management, including, entry and winner validation, permit applications, contacting winners, data collection, digital fulfilment and producing detailed reporting and insights for more informed future campaigns.

Digital Agency Services

Have the flexibility to work exclusively with Traction Digital on email and promotional campaigns, using our platform or up-skill teams with one of our workshops. Need a more complete solution? We can introduce you to our wider network of creative designers and print teams within the IPMG group.