Services That Drive Bottom Line Value & Customer Value

There are more customer engagement tools than ever before, but we know from experience that technology alone does not produce marketing or business value. Whether you use an existing platform or our own multi-channel platform, we help you achieve more with what you’re already doing.

TractionNext website

Services independent of platform- From experience, we know people, process and strategy matter just as much as platform.

Performance based pricing- Pay for engagement and results over volume.

Our Point of Difference: Quality Customer Acquisition

For 1 to 1 marketing to be successful, you need to maintain a quality database that replenishes the customers who churn. Beyond a sign up form, we go further by providing custom and off-the-shelf promotions and competitions that grow your subscriber base as they drive sales. Then we use customer data to maximise bottom line value from each new subscriber.

Promotion & competition services

Acquiring & Deploying Customer Data

Knowing a little more about your customers will fuel relevant and useful emails that drive win-win value. We devise a data strategy and help you cleverly integrate and deploy data that’s useful and usable. Our in-house platform also has polls, quizzes and surveys built in to easily acquire more customer data – and our approach has resulted in response rates that exceed 50%.

Strategic Execution

Many marketers already have some opted-in customers and basic data. What they need are skilled marketing technologists who can find value in that data, and bring that value to life. Our team has both the smarts and the specialist technical expertise to target and contextualise your marketing, so that it delivers bottom line value.

Our lifecycle approach

Design, Deliverability & Dynamic Content

Do all your subscribers actually receive your emails? Are you targeting your content? Is your email easy to read on mobiles? We can help take care of all the finicky technical elements unique to email to ensure your most important 1 to 1 channel is equipped to succeed. Then we make each asset beautifully branded.

Optimisation services  Design Portfolio

Omni-channel Management

As you approach digital maturity, we can also help integrate offline channels into a cohesive, consistent customer experience with our Adobe Campaign services.

Cross-channel Execution

© Copyright 2017 by Traction Digital Pty Ltd