• Fresh Perspective
• Reinvigorate teams
• Leverage experience and insight
• Industry focused leadership expertise
• Valuable knowledge transfer
• Handing strategic control back to the business
• Digital adaptability
Driven by technology advancements, digital marketing is moving forward at unstoppable speeds. Staying relevant and competitive requires the best technology and skilled workforce to provide the right customer engaged experience.
There used to be a time when a talented Marketing Manager could manage almost the entire marketing process. In the digital age, there are many more areas of marketing requiring specialty skills and experience and it requires a team of experts rather than one person to have ALL the skills to cover the full breadth and width of the digital marketing strategy.
The problem is, this can present issues around staffing allocation and cost inefficiencies to have such a heavy duty team on board.
Digital skills fitness test
With digital marketing still in early growth stages in some regions and new technology surfacing daily, staying game fit in the digital world requires a lot of dedicated time and research.
Existing teams may have a mix of some of these skills but expecting one person to be an expert in all of these skills is a bit of a stretch.
Working out with a marketing partner can help you achieve more
It’s helpful to look at a good agency partnership as an extension of your internal team. An agency offers the flexibility to draw on members as required for individual projects. Aside from the obvious cost efficiencies, there are many other enticing benefits of partnering with a digital agency.
Over time, we can become too close to our business, caught up working in the detail. An agency can bring fresh insight and a new perspective to marketing strategy. They can give advice on campaign mechanics, provide input of what is possible and advise on potential roadblocks and risks from a technology perspective. Input from an agency will help you to have a better idea ahead of time what is likely to work or not work, saving time early on in the planning stages.
Partnering with an agency can bring an outside energy. They are a valuable sounding board, contributing to team discussions and brainstorming sessions. Engaging an agency can bring something new to the table and help to break free of set patterns or a creative rut.
Leverage experience and insight across a broad client base
Marketers may come up with a great creative idea to beautify a campaign but fail when it comes to the digital execution. With digital marketing at their core business and experience running millions of campaigns, a digital agency obtains knowledge through trial and error over time. Best practice from learning curves are then applied to client campaigns, building and refining expertise.
Leadership expertise across a focused industry
Partner with a digital marketing expert whose job day in and day out is to research marketing and technology trends and advise on the best solutions and integrations.
Digital experts can offer support with:
- Marketing Automation
- Conversion optimisation
- Customer retention
- Customer Centric Marketing
Specialised staff training & workshops
Agencies can provide valuable knowledge transfer, operating as an extension of your internal teams. They provide ongoing training and workshops, making sure your teams are across the latest digital trends, arming them with the appropriate knowledge to make key decisions.
Handing strategic control back to the business
By eliminating the day to day details that can distract from the end goal, internal teams can focus on the overall marketing and business strategies and leave the technical execution to outsourced digital experts.
Digital experts are constantly researching the market and incorporating the best digital platforms to amplify campaigns, for example; API integrations, Facebook sign-up integrations, and compatibility across platforms, embedding forms in WP or mobile optimised across platforms. Traction Digital are not just consultative services but own and develop the technology they use to constantly adapt and evolve.