Traction Digital are excited to be a partner of Girls in Tech providing marketing automation for their email campaigns.
Traction Digital have always been believers in equality in the workplace, employing many female coders, developers and project and account managers in our Australia, Singapore and India offices, it is an area we place great importance and strive to maintain. As a digital technology company, it can sometimes be difficult to find technically skilled candidates, so being part of a wider community that supports the development of females in tech is so important.
Partnering with Girls in Tech has allowed us to actively take part in supporting what is very much an important issue not only in the business world but society as a whole. We are honoured to be a part of that change.
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Traction Digital are a subsidiary of IPMG, the largest privately owned marketing group in the Southern Hemisphere. Our team of leading marketing experts have helped guide and deliver campaigns for some of the most globally recognised brands, such as Unilever, Lion, Coca Cola Amatil and Foxtel, bringing together technology and strategy to maximise results.
Our marketing automation platform TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility of email, SMS, promotions, surveys, web, and online all on the one unified platform. TractionNext provides real time insights and reporting across multiple digital channels all in the one place so you can easily leverage data intelligence to drive performance. The ROI tracking report allows you to measure marketing returns from email through to website conversion. The added ability to easily integrate with existing CRM and eCommerce apps means more efficient data management.