The world of web analytics can leave you drowning in data. A good marketing automation platform provides native or integrated analytics, so set it up to measure what counts most. Use our handy Cheat sheet to stay focused on what matters most to understand and improve your marketing campaign success. The Only Web AnalyticsRead more
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If email marketing is the lifeblood of successful campaigns, then content is the heart that pumps it. But what kind of content gets good conversions and ROI? We’ve previously looked at the key components to create an email that gets opened. Relevant content presented in short compelling snapshots designed to get your audience clicking throughRead more
Inbound marketing can be great for generating new leads, but how do you separate the wheat from the chaff? Who are the hot prospects to nurture through your sales funnel, and who are just the tyre kickers at the earliest stages of a buyer journey? This is where an automated lead scoring system can help.Read more