The world of web analytics can leave you drowning in data. A good marketing automation platform provides native or integrated analytics, so set it up to measure what counts most. Use our handy Cheat sheet to stay focused on what matters most to understand and improve your marketing campaign success. The Only Web AnalyticsRead more
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If email marketing is the lifeblood of successful campaigns, then content is the heart that pumps it. But what kind of content gets good conversions and ROI? We’ve previously looked at the key components to create an email that gets opened. Relevant content presented in short compelling snapshots designed to get your audience clicking throughRead more
Understanding the behaviour of your audience is critical in managing a successful email marketing campaign. The performance of an email campaign should inform you about how to optimise everything from the offer, call-to-action copy, overall content and more. While analytics provide a lot of information, it can be overwhelming to understand what metrics are mostRead more
Running an email campaign has a lot of moving parts, so having the right strategies in place is critical to ensure your success with conversions. That’s where A/B Testing or Split Testing comes into play. You can and should A/B Test everything from call-to-action buttons, landing pages, colours, even content such as video vs textRead more
How does your email shine bright enough to get noticed amid the deluge filling inboxes each day? A good subject line, with concise and relevant content inside and links that offer more information. Sounds simple enough. So why do 61% of business emails remain unopened? Read on for how to get yours opened: From andRead more
Creating an effective email campaign means you’ve got to get it through the spam filter, found amongst the deluge, clicked on to be opened, then clicked through to conversion. And that’s if you’re sending it to the right people on a good list. What are the key things that need to be in place forRead more
The never-ending quest for new sales leads and list building means smart marketers need to know what acquisition tools are available. Online competitions are emerging as one of the most cost-effective tools in a marketers arsenal as technology platforms continue to improve with powerful and easy to use feature sets. Traction Digital recently helped theRead more
Autumn marks the end of those glorious summer days where outdoor living and activities dominate the daily activities of everyone. It is a time of opportunity for marketers to begin a calendar of special offer campaigns as people start to transition into a new season with different priorities. Smart marketers know that special offer campaignsRead more
“Gee the year went quick”…said everyone, every year. And with it, we’re past the silly season and full throttle into a new year as marketers are tasked to help fill a sales funnel at a time when the spending craze of December and January starts to fade. Post-holiday season marketing plans are often planned immediatelyRead more
The welcome email program is a customer’s first interaction with your brand and sets the scene for maintaining a good relationship. New laws around data collection, use, and storage affect how your brand can interact with new leads. There’s some work to be done ensuring your current database doesn’t cop a costly data breach, butRead more