Key Highlights: • Customer focus & technology transformation • Simplified customer onboarding with automation • Enriching the franchise marketing echosystem • Results driven marketing Traction Digital carried out a full data base cleanse and implemented an ongoing data maintenance and automation strategy. Implementation of the Traction marketing platform was completed, with transition of postal and SMSRead more
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Key Highlights: • Solution overview • Customer focus & technology transformation • Transitioning campaign management • Delivering performance • Results driven marketing • What next? TractionNext migration – AB testing & dynamic content Traction Digital managed the transition and upgrade to next generation marketing automation platform TractionNext and continue to provide agency services, management and distribution of emailRead more