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Creative campaign pledge drives ongoing engagement – Go the Maroons!

By Adam Quirk | Case studies | 0 comment | 2 September, 2016 | 0

Key Highlights: • Customer focus & promotional drivers • Positive brand association builds subscribers • Engagement through staggered prize draws • Results driven marketing • What next? Traction Digital worked with Lion on the ‘XXXX State of Origin Interactive Pledge’ promotion providing technical scoping, campaign setup, mechanics and testing. The project included campaign management and reportingRead more

Toohey’s Extra Dry “Bank it or Blow it” promotion spurs 95,000 sales

By Zo Zhou | Case studies | 0 comment | 29 August, 2013 | 0

ABOUT TOOHEY’S EXTRA DRY Toohey’s Extra Dry is one of Australia’s most popular beer brands, owned by Lion, a leading beverage and food company with a portfolio of market leading brands in Australia and New Zealand. Lion have been using Traction since 2008 for their digital communications with many beer and wine consumers. OBJECTIVES TractionRead more

How we grew the email marketing value of 3 SMEs

By Zo Zhou | Case studies | 0 comment | 16 August, 2013 | 0

1. EVANS INTERNATIONAL FREIGHT CONSOLIDATORS (EIFC) Evans International Freight Consolidators has 35 years of Sea Freight and Consolidation experience, conducting business with a familiar face and one that clients can solely trust. To ensure the ability to compete internationally, EIFC has developed key strategic alliances with Consolidation Groups allowing operation to span 139 countries. EIFCRead more

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  • Making a great marketing email that gets opened

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  • 1 to 1 Campaigns
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