Traction Digital workshop strategy sessions advise on best practice data management, customer journey mapping, recommended digital touch points and digital transformation strategies.
- Re-engage customers
- Improve marketing strategy
- Initiate digital transformation journey
- Up-skill and enable technical ability
- Build loyalty and retain customers
- More valuable data and insights
Create customer segmentation for targeted digital communications with the creation of personas. Determine digital communications mix (email, SMS, digital promotions) for each segment, the content, as well as the send frequency. Educate on best practices in email marketing, to ensure that all digital communications are compliant and engaging.
Core Data Sets
Establish strategic ideas to complete records with missing core data. Design a preference centre and welcome process. Define strategies for collecting data through sign up forms and how to leverage cross channel marketing and execute campaigns in a targeted way.
Customer Journey Mapping
Define what a customer journey map is and importance for communicating with customers. Examples of the different types of customer journey maps and success stories. Create different customer journey maps for different customer personas, and identify areas where current communication touchpoints can be improved using current and future resources.